Not Network Marketing

Hey all!

I have been thinking. Last week we were visiting friends, and they asked me what I was doing nowadays. What was this ASEA-stuff that I had on my t-shirt and baseball cap?

I realized that I don´t have a standard answer to that question. Even though I have been in ASEA for almost 3 years, and have been successful. If I don´t have the answer, how can I expect the people in my team to have one?

I hear others, including myself, start talking about Network Marketing, or MLM, when we explain what it is we do. Why do we do that? That´s not ASEA. That´s the marketing model. Nothing else.

I mean, if you work at the supermarket and someone ask you what you do, do you answer, “I am working in the retail business of groceries, and their marketing model is to buy huge stock of everyday products, which we display and sell to regular consumers daily, and I get a monthly salary for being in the store 8 hours, 5 days a week”? No, you say “I work at the supermarket”.

So, what should we say? Well, the industry of Network Marketing contains around 3000 different companies, and I can´t speak for every one of them of course. I can only talk about ASEA, and in my case, it is simple:

“I am using breakthrough products that helps my body stay healthy, and I teach others to do the same”.

That´s it. It is a business opportunity, but there is also a purpose. I can help others with these life-changing products and technology, and for the first time in my business career it starts with the product and the purpose. Not the money.

“Every dollar earned in ASEA, is more than a dollar, it also represents someone’s improved health situation”, a quote from my friend Alan Noble.

Think about it. Compare it with what you are doing today, or what people you know are doing today. As usual I am not judging others, but most people go to work, or run their small businesses. But why?

What is the PURPOSE? Is it just to pay the bills? Or is there something bigger? If so, what is that? I am hearing more and more people who feel they don´t have a meaning in their daily life. Well, here´s your chance to change that. There is a better way. It is different, but better.

You´ve got one life, so do it all!

Mathias